SEO

Tracking the right SEO metrics is essential for optimizing your website’s performance and improving search rankings. Here are the key SEO metrics you should monitor:

Organic Traffic

What it is: The number of visitors who come to your website through unpaid search results.

Why it’s important: It shows how well your SEO efforts are driving traffic without paid campaigns.

Keyword Rankings

What it is: The position of your targeted keywords on search engine result pages (SERPs).

Why it’s important: Higher rankings for relevant keywords can drive more organic traffic.

Click-Through Rate (CTR)

What it is: The percentage of people who click on your site after seeing it in search results.

Why it’s important: A higher CTR means your meta descriptions and titles are engaging and relevant.

Bounce Rate

What it is: The percentage of visitors who leave your website after viewing only one page.

Why it’s important: A high bounce rate could indicate poor user experience or irrelevant content.

Conversion Rate

What it is: The percentage of visitors who complete a desired action (e.g., signing up for a newsletter, making a purchase).

Why it’s important: SEO isn’t just about traffic; it’s also about achieving business goals.

Pages Per Session

What it is: The average number of pages a user visits during a session on your website.

Why it’s important: More pages viewed per session indicates better engagement.

Average Session Duration

What it is: The average amount of time visitors spend on your website.

Why it’s important: Longer sessions often correlate with valuable content and a positive user experience.

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