Search Engine Optimization (SEO)
Search Engine Optimization is the process of increasing awareness and traffic to a particular website. It starts from choosing a product, selecting a domain name, domain registration, hosting, keyword selection, page optimization, registering with directories and link building. This is important because it ensures that the website appears among the top natural search results on search engines like Google, Bing and Yahoo!.
Search Engine Marketing (SEM)
Search Engine Marketing is a tool that increases the company’s website traffic through paid online advertisement in search engine result pages (SERPS). The company sponsors a link that result when keywords related to that product or service are searched. If the ad is clicked the company pays the search engine for the visitor (pay per click).
Social Media Marketing (SMM)
Social media provides an excellent forum for websites to connect with their audience. This is the most economical media to keep your customers in touch with the latest information about the products and services. Social media marketing help in increasing awareness since there are different analytics tools created by social media that help in tracking the success, progress and engagement of ad campaigns.
The previous customer relationship can be enhanced through email marketing. It is possible to send commercial messages to a group of people through email. Email marketing has astounding potential for ROI since it costs almost nothing to execute.
Through affiliate marketing, a business rewards one or more affiliates for visit brought by affiliate own efforts. This can be the best way of appreciating your customers and a way to encouraging them.
Through inbound marketing, you can earn attention of customers and pull them to the company website by producing useful and meaningful information. Since it focuses on content creation, search marketing and social media, inbound invites visitors in rather than annoying them with interruptive traditional advertising.
Since communication is ongoing, content can be tailored to reflect what you learn about leads over time, and may include varied formats like webpages, podcasts, videos, blogs, white papers and eBooks. This attracts the best aligned prospects with the content and the mostly likely to be interested in the product or service.
The technique aims at getting more people on your site. It ensures that you get more value out of each visitor to your site by maximizing the rate of conversion. This increases conversion opportunities and improves the ones already there.
Business leverage internet technologies to deliver promotional advertisements to customers. Digital platforms such as Google Ads, Facebook, Instagram, Twitter and LinkedIn offer advertising. This is a way of getting audience through Ads.